Before Christmas, my wife and I were discussing the gifts we were going to exchange.
She asked me what kinds of things I need. Well, I rarely “need” anything, but I definitely did want some new suits and ties.
A new suit is not something you can pick out for someone else without them being there, so we made plans to hit the annual year-end Nordstrom’s sale which starts the day after Christmas. But rather than wait until the sale started, we went shopping two weeks before December 26th. We did this for two reasons:
1. We didn’t want to pick through the leftovers
2. We didn’t want to compete with other shoppers
Have you ever been to the last day of a great sale, only to discover that everything you wanted is sold-out?
Nobody wants leftovers and none of us want to settle for our second choice. We want what we want! As far as competing with a crowd of other shoppers, that’s just a nightmare. Shopping should never be a contact sport!
As is my custom when shopping for new suits, I met Personal Touch Consultant Duane Althoff at the Nordstrom’s men’s department. I have known Duane for the better part of 15 years and he is one of the best sales people I have ever had the pleasure of buying from. As usual, Duane guided me in my selections and the shopping environment was easy and relaxed. I found what I “need,” I found what I wanted and I can conquer the coming year in my spiffy new wardrobe. Does my wife know how to give me great gifts or what?
As we finished our shopping with Duane, he commented: “You are smart to come in before the sale begins. The amateurs wait until December 26th and by that point, everything winds up picked over by the pros like you who come in early.” (Nordstrom’s holds my pre-sale selected items and waits to charge me until the sale begins.)
Duane’s comment about my being a pro shopper made me thing about how this concept applies to home sales.
Do you think your customers want to enjoy first pick of the homes you have to offer before the Spring selling season begins? Or do you think they want to choose from whatever is leftover after the best homes disappear from the listings?
Of course everyone wants first pick!
So, take action right now and call every warm lead in your CRM.
Give your customers the opportunity to get in on the home buying process early. Give them the chance to shop like a boss!
Take action today and you can change your customer’s world…