The airline industry is often mocked for its poor customer service and its unhelpful employees, but Southwest Airlines is changing that. Customers loyal to Southwest often say how happy and friendly the employees are, and how hard they work to try and help customers.
How do you measure success? Well you have to start somewhere, and if you can’t start at the beginning, anywhere will do. Whether you are losing weight and reducing your measurements, or training sales associates to sell a particular way, you want to be able to monitor progress and see results. By taking a baseline snapshot, you have a good idea as to how much progress is being made.
If you administered truth serum to every company employee (aside from salespeople) and then asked them to describe the sales department, you’d likely hear words like “pushy,” “high maintenance,” “lazy” and “a bunch of prima donnas.” There’s often a clear disconnect between other departments and sales teams.
At some point, goodjust isn’t good enough. Real estate brokers who accept the status quo from agents cheat themselves and their teams out of reaching their full potential. When agents take a passive approach (such as relying on social media or e-mail to contact potential buyers) they are not challenged and they sell less.