At some point, goodjust isn’t good enough. Real estate brokers who accept the status quo from agents cheat themselves and their teams out of reaching their full potential. When agents take a passive approach (such as relying on social media or e-mail to contact potential buyers) they are not challenged and they sell less.
How do you measure success? Well you have to start somewhere, and if you can’t start at the beginning, anywhere will do. Whether you are losing weight and reducing your measurements, or training sales associates to sell a particular way, you want to be able to monitor progress and see results. By taking a baseline snapshot, you have a good idea as to how much progress is being made.
As my daughter’s recent dispute with a classmate demonstrates, the easy way isn’t always the best way. Although Mary Jane was tempted to find a different friend after arguing with Maddie, I knew this approach would be easier in the short term, but damaging in the long term.