Many important decisions are involved in selecting just the right video mystery shopping company for your business. It is important to choose a company that is a good fit with your training needs. The best source is professional referrals. Ask your colleagues and friends in the industry what company they use, why they prefer them, and what makes the partnership a good fit. These people will give you an honest and unbiased answer. Sometimes that’s all you need to know, and the rest will fall into place.
Just like any do-it-yourselfer, new home sales teams need to have a selling toolkit equipped with both everyday items and special occasion tools. Two everyday tools necessary for top performance are beliefs and abilities, and our specialty tool is coaching.
I have been thinking and writing quite a bit lately about the disdain non-sales people express when they even hear the word sales.
All too often customers associate the word sales with negative sentiments and deeply held biases. (For a full treatment, see Daniel Pink’s book To Sell Is Human – plenty of good research on the topic of anti-sales thinking.)