If you administered truth serum to every company employee (aside from salespeople) and then asked them to describe the sales department, you’d likely hear words like “pushy,” “high maintenance,” “lazy” and “a bunch of prima donnas.” There’s often a clear disconnect between other departments and sales teams.
At some point, goodjust isn’t good enough. Real estate brokers who accept the status quo from agents cheat themselves and their teams out of reaching their full potential. When agents take a passive approach (such as relying on social media or e-mail to contact potential buyers) they are not challenged and they sell less.
As my daughter’s recent dispute with a classmate demonstrates, the easy way isn’t always the best way. Although Mary Jane was tempted to find a different friend after arguing with Maddie, I knew this approach would be easier in the short term, but damaging in the long term.