As my daughter’s recent dispute with a classmate demonstrates, the easy way isn’t always the best way. Although Mary Jane was tempted to find a different friend after arguing with Maddie, I knew this approach would be easier in the short term, but damaging in the long term.
I have been thinking and writing quite a bit lately about the disdain non-sales people express when they even hear the word sales.
All too often customers associate the word sales with negative sentiments and deeply held biases. (For a full treatment, see Daniel Pink’s book To Sell Is Human – plenty of good research on the topic of anti-sales thinking.)